Qantas Group for Growth and Sustainable †Free Samples to Students

Question: Discuss about the Qantas Group for Growth and Sustainable. Answer: Introduction Established in 1920, Queensland, Australia Qantas is not only one of the largest, nut also one of the oldest airline companies in the world. The company has garnered popularity in the market for the providing high quality service and facilities at reasonable pricing and is known for its domestics and international airlines (Investor.qantas.com, 2017). The airline boasts to have a service that excel in providing safety for the customers and the employees, operational reliability in the services and providing customer service to the passengers . There are international, domestic as well as regional fights services available with Qantas (Investor.qantas.com, 2017). There are approximately 30,000 employees across a network of operation of around 141 destinations in Australia, the UK, Europe, US, Africa, and Asia-Pacific. Over the years the company has made a reputation of being one of the first choices of the people in case of travelling in and out of Australia. The vision of the company is to offer the customer a pleasant ride at a reasonable fair. There are two major brands operating within the organisation: Qantas and Jet Star. The company has adapted to the sustainability business model and is involved in a number of CSR activities making a sustainable future one of the major objectives of the company (REUTERS, 2017). Aims and objectives To build a sustainable future for the organisation To ensure hassle free ride for the passengers To determine reasonable price for the services To become the market leader Internal environment Analysis The non-imitable factors of the organisation is that it has a long reputation of providing the passengers with high quality reasonable rate price fair tickets and has also garnered goodwill and has set benchmarks in the long run of ensuring maximum safety for the passengers (Investor.qantas.com, 2017). Apart from this the company has long list of aircrafts loaded with high technology facilities ensuring the company achieve its objective. The human resource of the company encompasses the management of the organisation as well as the employees who help in running the day to day business of the organisation. The various operation departments of the organisation are: pilots, cabin crew, ground staff, engineering and the IT department, finance department customer care department, marketing and communication department. The company has reported to have an Underlying Profit Before Tax of $1,401 million in 2016/17 (REUTERS, 2017). The company has a high brand value that is one of the major internal strength of the organisation which provides the company an edge over the competitors in the market. The management of the organisation is focused on expanding the business and achieving it with the help of sustainable measures, the company has maximum profits from the domestic and regional routes, and the company is one of the leading long distance airlines in the world and is continuously expanding its operations (Investor.qantas.com, 2017). The company has strategic alliance with 13 other airlines from around the world in the concept called oneworld, this allows the airline to ensure that the passengers provided with flawless service across more than 1,000 destinations worldwide. In this alliance if Qantas is unable to take the passengers to the final destination, they encourage the traveler to fly with the oneworld partner airlines (Botha et al. 2014). External business environment The external business environment is going to be analyzed with the help of PEST analysis Political: As the home country is Australia the company receives a lot of trade liberties as the government has liberal trade policies encouraging business. The political condition of the country is stable which helps the company focus on the strategic management and development of the organisation. The company has to follow the labour laws and the tax laws in order to ensure smooth operations. On the other hand the company also has to comply with the rules and regulations o flying and trade with other countries of operations. The organisation also has good relations with strict governments like Middle-east and China (Investor.qantas.com, 2017). Economic: The economic condition of Australia is fairly stable the organisation is impacted with the conditions such as inflation or depression in the economy. Fluctuation in the oil prices within the country also impacts the profitability of the business. Another major factor that impacts the business is the fluctuation of the currency rates. The taxation policy of the government also impacts the operations of the business (Gupta, 2013). Social: The Company has an image of providing safe and secures fights without hassle on the way to the destination as the national carrier it enjoys the trust of the people of Australia. As tourism is a significant industry in Australia both international and domestically the company also is in constant demand for its services. Technological: technology is one of the most important factors that impact the airline industry as the organisation is constantly evolving to provide the customers with higher facilities and ensure safety measures to keep up with the goodwill of the company. Evolving the operations by connecting it with the growing technology available has ensured that the company gets an edge over the competitors in the market. Technology has enabled Qantas Airline to become the first company that has performed landing with the help of applying satellite technology (Ho, 2014). Strategic planning In order to increase the efficiency of the employees, the company should engage in improving the skills and expertise of the people especially the ones who are in the customer care service. Communicating with the end customer is one of the major aspects of maintaining the reputation of the company, hence the management should ensure that the executives in this department are properly groomed and can perfectly communicate with the customers regarding the issues and the grievances. The company can incorporate technology to ensure hassle free check-in for the passengers at the regional airports like the major ones. Another functional development in the organisation can be made in the website where people can easily buy tickets without going to any third party website. The user interface must be made easy. In the corporate level the company should focus on the culture of the daily working of the company, the organisation should ensure that the people working for the company are committed to the organisation so that they can help in achieving the aims and objectives of the company. This will also help the company in retaining the employees. Competitive advantage and sustainability Integrated cost leadership and differentiation strategy are the strategies that are incorporated by the company. The company focuses on providing the passengers with high quality facilities with reasonable price; cost leadership is possible for the organisation as the company has the resources to ensure it. Route segmentation is one of the ways in which the company ensures differentiate strategy where the airline provides service based on the type of traffic to decrease operational cost (Investor.qantas.com, 2017). The company follows the triple bottom line business model when it comes to sustainability there are a number of policies that the company has to ensure that they fulfill the responsibility they have towards the environment and the society. Reduction of fuel emission has been one of the major objectives of the company. The flagship program of the company is called Qantas Future. It focuses on six key areas; it covers areas as broad as aircraft and fuel efficiency, to sustainable products and in-flight programs. Aforementioned the company has an international alliance with 13 other international airways in order to ensure that the passengers can be provided with maximum support to reach their destination. This Alliance is called Oneworld. Increase market power, diversification, vertical expansion, restructured its competitive scope and expand capabilities are some of the reasons the company has incorporated mergers and acquisitions. Over the years the company has merged with several third parties and this has sometimes been a success or a failure for example the JetSet Travel world Limited merger was a failure (Qantas.com, 2018). Leadership in the organization In 2014, the company announced changes in the leadership or the executive team to support the flatter structure for the broader Qantas group executive team. The company is now lead by Chief executive Qantas Domestic: Andrew David and Chief executive Qantas International: Gareth Evans. They have led the organisation towards new heights and excellence focusing on a sustainable growth. The framework and principles followed by the Australian Securities Exchange (ASX) Corporate Governance Council's Corporate Governance Principles and Recommendations, 3rd Edition (ASX Principles).The Board upholds, the principles and the values of the organisation in the industry by adhering to the global ethics standard. Some of the function of the board is making policies and decisions, monitoring the values and ethics of the organizations culture, appointing and removal of the important executive positions in the company etc (Tricker Tricker, 2015). Conclusion It can be concluded form the above discussion is that Qantas Airways is a company that is focused on the quality of service and the facilities of the passengers in order to ensure that the company employees several policies and decisions. The new team is also focused new objective with the help of old values and principles. Reference list: Botha, A., Kourie, D., Snyman, R. (2014).Coping with continuous change in the business environment: Knowledge management and knowledge management technology. Elsevier. Gupta, A. (2013). Environmental and pest analysis: An approach to external business environment.Merit Research Journal of Art, Social Science and Humanities,1(2), 13-17. Ho, J. K. K. (2014). Formulation of a systemic PEST analysis for strategic analysis.European academic research,2(5), 6478-6492. Investor.qantas.com. (2017).Annual Report 2017.investor.qantas.com. Retrieved 19 March 2018, from https://investor.qantas.com/annual-report-2017/ Investor.qantas.com. (2017).Positioning the Qantas Group for Growth and Sustainable Returns.investor.qantas.com. Retrieved 19 March 2018, from https://investor.qantas.com/FormBuilder/_Resource/_module/doLLG5ufYkCyEPjF1tpgyw/file/presentations/QAN-Investor-Day-2017.pdf Qantas.com. (2018).Oneworld alliance. Retrieved 19 March 2018, from https://www.qantas.com/in/en/about-us/our-company/our-airline-partners/oneworld.html Qantas.com. (2018).Our commitment to sustainability.qantas.com. Retrieved 19 March 2018, from https://www.qantas.com/travel/airlines/our-commitment/global/en REUTERS. (2017).Australia's Qantas Airlines Has Made $1.4 Billion in Profits This Year.fortune.com. Retrieved 19 March 2018, from https://fortune.com/2017/08/24/australia-qantas-profit/ Tricker, R. B., Tricker, R. I. (2015).Corporate governance: Principles, policies, and practices. Oxford University Press, USA.