Globalization of Chocolate Lovers, Cakes and Pastries Essay

Globalization of both the economy and the society has confronted the valet de chambre oer the past decade. A shift of focalisation and interest from the local grocery store to the international panorama has demanded innovation non just in merged leadership as new information forms of colloquy and technology argon being offered to be utilized in encouraging and reinforcing interaction among idiosyncratics. Fewer hand barriers and unprecedented technological advances concur accelerated the dance step of world(prenominal)ization.The advances in confabulation technology make it easier to visualise the international commercialise through the efficient foodstuffing and advertizement strategies that a number of international barter presidencys invest in by utilizing the renovations provided by the Worldwide Web. Electronic data communication (EDC) facilitates the supplant of data at tremendous speeds it sorts and integrates data with new(prenominal) information av ailable to the recipients ( affaires, banks, capital marketplaces) from some(a) other sources. individualistic countries and trading and currency blocs alike view the fast-moving e- trading sphere of influence as having a direct impact on the countries and blocs battle in the global market. Increased market competition identifies continuous adjustment and improvement in the pass onion lines of countries to recognize the affaire of sm entirelyer tune units. The free flow of goods and run, the establishment of functioning spate blocs like the European Union, much favorable regulations for irrelevant direct investment, and e-commerce be now major f run downures of the global market.The introduction of the new division of international patience calls for evaluation and reorganization of the business operations as closely as a reassessment of the accepted technological practices. The java Lovers, Cakes and Pastries Indus soften in FRANCE Royle and Towers (2002) line of d escent that the Chocolate Lovers, Cakes and Pastries industry has now extended throughout the world, expanding in FRANCE and other European countries, bakeshops are ofttimes considered as a characteristic of the new global culture.These bakeshops are illustrated as informal, pass uniform profit to everyone regardless of social status and focuses on big(p) quick-service to its customers. The industry grew out of a cultural doctrine that greatly determine friendliness more than propriety, elementalally more than traditions of gracious living and democratic consensus over status-based divisions. Firms within the Chocolate Lovers, Cakes and Pastries industry fall into the kinfolk of a private-enterprise(a) market structure.According to Lipset (1991), the hawkishness of a market refers to the extent to which individual firms befuddle the control or power to influence market prices or the terms on which their fruits are exchange. It mustiness be noted that the less power an individual firm has to influence the market in which it sells its products, the more competitive the market is (Lipset, 1991).In the recent years, the integrating of strategic planning and functional market has been mayhap the most relevant development in the region of marketing management as marketing managers have all the more realized that tactical marketing decisions must be made within a wider strategic framework. Marketing Mix (4Ps) Product Products that Cakes and Cookies are offering can be improved and expanded. For exemplification they can add more cakes that suit the judgement and demand of their consumers in FRANCE.Cakes and Cookies should not limit their products harmonize to the old time customers in the U. S. Placement Decisions involving the federal agency/distribution are alike crucial in meeting the needs of the bearing market. There are many factors to consider such as the resource of location where the product allow be sold to the consumers, and the v arious deal distribution required to recreate the product in the sharpen market.Elements of distribution highroad include the packaging, storage facilities, transportation, and the members of the channel itself. Cakes and Cookies should make their customized packages and boxes for their Chocolate Lovers, Cakes and Pastries and this should be appropriate agree to the taste of the FRANCE consumers. It is forever and a day relevant to read a channel material body that is suitable for the target market needs. PriceAmong other factors considered in pricing are the needs of the market, the cost involved, the effect on margins and the value offered at a minimum for the consumer without the price cut hitting the telephoner image. It is not surprising in that locationfore, that Cakes and Cookies entry price dodge became a model in starting business in the area. Finally, it is interesting to note that in FRANCE have consistently agreed with Chocolate Lovers, Cakes and Pastries prici ng dodging for many years. This shows that consumers give their devotion as coarse as the price is right and fair.Promotions Today, personal selling, sales promotions, in the forms of souvenirs, and point-of-purchase displays (POP), nationality through non-paid creation of the product to the target market (feature articles and special news coverage), and public relations (established link with the s chooseholders) were utilized by Cakes and Cookies Similarly, TV and radio announce are most-valuable take to promote Cakes and Cookies Usually, effective television and radio advertizing involves a good opening punch line, takeation of the competitors product (brand must not be mentioned) and its weakness, testimony of experts or renowned personalities/authorities, and in some cases, use of famous movie actors and actress also helps. Further, the existence of Internet and the continued revolution in the world of Information Technology are surely positive signs for the blossom ing of many new advertising opportunities. For instance, pop-up ads and email ads have started to invade the Internet. Most advertising firms have also started to exert efforts to make their advertisements appealing to the public (Chow and Holden, 1997). Segment, Target and Positioning of the ProductOf all the components of a marketing plan, perhaps the most unmarked but most critical element is the commentary of the target market. According to Lovelock and Young (2000), it is a self-colored group of people or organizations that a lodge wishes to appeal to. There are two basic targets for a product or service the substance abuser and the non-user segments. Thus, there are also two business and marketing decisions that the familiarity must decide upon in light of the basic targets. The first is to cultivate the present market alone while the second is to go after non-users. The former can inspire consumer loyalty which is an important factor in the survival of any business.In t he case of Cakes and Cookies, they should categorize their target market into two market segments (1) the Cakes and Cookies patrons or those who have already tried the product, and (2) the Cakes and Cookies non-consumers. The Cakes and Cookies consumers further classified into (a) males and (b) females in nightclub to differentiate the market appeal and competitiveness of the offered products in terms of sex as intumesce as the specific consumers for specific types of Chocolate Lovers, Cakes and Pastries. in set up to determine the competitiveness of each product per se. the Cakes and Cookies non- consumers, on the other hand, are further grouped into (a) those who do not eat Chocolate Lovers, Cakes and Pastries in general, and (b) those who eat other Chocolate Lovers, Cakes and Pastries.These market segmentation schemes according to product use volition provide important information regarding the overall competitiveness of Cakes and Cookies products as well as viability and opp ortunities for encouraging sweeteners non-users to not just try any other average sweeteners but to choose Cakes and Cookies products among others. Moreover, companies now face the challenge of do its target consumers respond accordingly to their marketing efforts and those who understand its consumers responses impart have a great competitive wages (Kotler & Armstrong, 2001). In this light, Chocolate Lovers, Cakes and Pastries should keep in wit the differences that are distinct between and among other bakeshops target market based on different cultural gagegrounds which significantly affect the effectiveness of the campaign.The fact is, there may be ideas that will not be applicable across the diverse target market population. Studies on the relationship of consumer behavior and their personal values and cultural orientation as well as their beliefs on trustworthy principles, the dispositions they hold and side they take on political, gender and social problems and issues wi ll be likewise duly accounted. Positioning The changing world has then placed much emphasis on the importance of communication for effective marketing. All types of communication are involved in marketing communication theory, including literature, training, advertising, mail, telephone, product promotions and other contact relevant to marketing communication.Among the channel members, even follow-up on complaints as well as customer billing may be included within the communication loop. In show to effectively serve the marketing channel, correct time and accuracy in communications is essential. Moreover, it is important for the company to recognize that all members of the channel have an debt instrument or important role in maintaining the talent of marketing communications. Organizations that capitalize on customers active participation in organizational activities can gain competitive advantage through greater sales volume, heighten operating efficiencies, positive word-of- mouth publicity, reduced marketing expenses, and enhanced customer loyalty (Lovelock & Young, 1979).Channel communications works in a two-way outline wherein information transfers to the user and bounces all the way back to the producer (Goldberg & McCalley, 1992). In other words, marketing communications works like a feedback system, which allows company producers to pass information to the customers. In response to the provided information, consumers give certain reactions or behaviors. In this light, the electronic transformation of the services offered by Chocolate Lovers, Cakes and Pastries will essence to give way and more efficient and effective customer service system to the clientele. Moreover, the functionality of the online portal for the marketing and advertising needs of the agency will most possibly result to increase customer reach, satisfaction level and return of investment.Furthermore, if consumers somehow become better customers that is, more knowledgeable, p articipative, or productive the quality of the service experience will likely be enhanced for the customer and the organization (Bowers, Martin & Luker, 1990). Finally, some of the ways that companies acquired cost advantages are by improving process efficiencies, gaining unique access to a large source of lower cost materials, making optimal outsourcing and vertical integration decisions, or avoiding some cost altogether. If competing firms are unable to lower their costs by a similar amount, the firm will be able to sustain a competitive advantage based on cost leadership.